We’ve just entered a new decade, and people wonder about changes in the digital marketing market. The vast majority of all potential changes are happening in social media advertising or SMM. Although social media advertising is a dynamic and booming platform that works with massive reach and increased customer engagement, there are also several social media marketing challenges that we should know.
According to the latest research, there were 3.72 billion social media users in 2019. Overall, people spend 142 minutes a day browsing social media. Nearly 91% of retailers and 81% of small and medium-sized businesses (SMBs) have done some social media promotion in the past year. In the following guide, I’ve listed the most beneficial social media trends in 2021.
More Characterized Social Media Posts
In the new decade, a typical trend in social media promotion will likely be more personalized posts to engage customers. Many men and women are skeptical that brands and marketers will be able to personalize their social media content for different customer segments. Well, we’ll have to wait for that. However, brands can personalize their ads on many social media platforms for a selection of target segments.
This way, the ads are shown to the perfect users with the perfect details. You may have already noticed how personalized ads work on social media platforms. When you see an ad on Instagram or Facebook, similar ads appear on your social networks within minutes. It happens because social networks collect information about customers’ search behavior and also personalize ads for similar products or services from different brands.
Instagram New Features Maximization
Instagram has brought about several changes. It starts with changes to the Instagram feed or hiding likes to reduce the number of followers they imitate. The social platform is launching a tool to monitor audiences and assess its customers’ accounts’ trustworthiness. Other changes include implementing native programming with Creator Studio, such as shareable stickers, and tag users and re-share stories.
Integration of Artificial Intelligence
Another big trend will likely be the incorporation of artificial intelligence or AI for communication and customer service. Many social media brands have integrated chatbots and ad automation into their advertising approaches. Gartner’s latest report predicts that by 2020, 25% of customer service interactions on social will use virtual customer assistants (VCAs) or chatbot technology. Brands are strengthening their customer service to be responsive to their vast audiences.
Local Audience Engagement
Like local search engine optimization or SEO, businesses focus more on targeting local audiences through social media marketing to generate more natural traffic. Most business owners and manufacturers have incorporated location targeting to attract users’ attention. To target the neighborhood market, businesses can use geotagging in their social media posts and stories. By including a specific location in social content, they can attract the attention of potential regional customers. Geo-targeting is very effective in promoting social posts as it helps business owners connect with the perfect audience.